ProfitWell enriches your customers with demographic data right out of the box. However, we don't always have complete data on all of your customer's traits. The amount of data varies by trait, and is represented by the data cover score below.
In order for a trait to have "Great" data coverage, we'll need an N of at least 30 customers for at least 75% of months.
The ability to augment this data with your own, as well as add custom segmentation traits will be released in a future update.