Data Coverage

Updated 2 weeks ago by Neel Desai

ProfitWell enriches your customers with demographic data right out of the box. However, we don't always have complete data on all of your customer's traits. The amount of data varis by trait, and is represented by the data cover score below.

The ability to augment this data with your own, as well as add custom segmentation traits will be released in a future update.


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