ProfitWell enriches your customers with demographic and firmographic data right out of the box using FullContact and Clearbit. These tools scape social media profiles like LinkedIn, Twitter, Facebook and more to find supplemental data on these users.
This gives you the ability to segment your metrics by things like Industry, Gender, Location and much more. Keep in mind that we don't always have complete data on all of your customer's traits. The amount of data varies by trait, and is represented by the data coverage score below.
In order for a trait to have "Great" data coverage, we'll need an N of at least 30 customers for at least 75% of months.
For more information on the ability to augment this data with your own or add custom traits click here.