How often does Retain send emails?
The schedule of the Retain emails is going to depend on some algorithmic work that we do behind the scenes.
In general, here's the cadence of the emails:
- First email is sent 2 hours after the payment failed.
- Second email is sent 3 days after the first contact
- Third email is sent 2 days after the second contact
- Fourth email is sent 2 days after the third contact
- Fifth email - When the customer's subscription is cancelled
While we recommend a grace period of 21 days, Retain requires a minimum of 10 days to be effective.